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Showing posts from August, 2023

9 Business Mistakes To Avoid During An Emergency

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The COVID-19 pandemic has forced global lockdowns, spurring organizations to counter its economic impact. Amid this health crisis, digital marketing emerges as a silver lining due to its heightened connectivity. Digital marketing offers a crucial solution to mitigate negative economic repercussions. Many businesses have turned to it, but amid this rush, business mistakes during COVID-19 have been made. Prior to proceeding, consider these mistakes: 1. Neglecting Client Communication: Amid the pandemic, proper client communication is paramount. Address concerns and offer solutions to maintain trust. 2. Ignoring Client Engagement: Failing to engage clients conveys indifference. Provide timely updates, share helpful content, and foster loyalty. 3. Delaying Marketing: While some industries halt marketing, others can benefit from reassessing campaigns, enhancing websites, and focusing on positive brand imaging. 4. Lacking Internal Communication: Reduced team interaction affects producti

7 Top Amazon Ads Mistakes To Avoid

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Previously, Facebook stood as a prominent platform for E-commerce marketing. However, Amazon ads have now overtaken this position, with a staggering 12 million products sold. This shift highlights that Amazon ads are becoming the prime choice for advertising. A global audience of over 197 million people accesses Amazon monthly, underscoring its growing influence. Furthermore, Amazon has earned such credibility that 9 out of 10 consumers use it to compare prices. Why should you invest in Amazon Ads? Investing in Amazon ads offers access to a ready-to-buy audience, a significant advantage. Your ads not only raise product awareness but also secure vital placements when users are ready to make a purchase, substantially boosting the likelihood of sales. Moreover, Amazon ads carry a credibility factor. With nearly all consumers trusting Amazon, reviews and ratings heavily influence buying choices. Today, 84% of shoppers rely on online reviews, highlighting the critical element of trust. From

5 Top Google Ads Mistakes Crushing Your Success

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Did You Know? Not using the right Google Ads approach might result in losing 83% of online orders and missing out on 51% of revenue growth. As a business owner, lacking online orders and calls is a concern. Taking strategic steps to generate revenue becomes essential. Google ads mistakes to avoid : Mistake #1: Incorrect Keyword Matches Choosing excellent PPC keywords isn't enough; proper deployment matters. Match types impact who sees your ads and influence sales. Mistake #2: Neglecting Ad Extensions and Ad Copy Enhance your ad impact with extensions like sitelink, call, and location. Well-crafted ad extensions improve click rates and user experience on your landing page. Mistake #3: Ignoring Profit Margins and Conversions Track conversions and profit margins for improved revenue, not just short-term profit. Understanding your expected returns and conversion rates helps optimize spending. Mistake #4: Overlooking Negative Keywords Incorporating negative keywords enhances targeting,

The 5 Most Common SEO Mistakes You Need To Avoid

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  Are You Aware? Without the right SEO agency, you might lose 75% of website traffic and miss out on 40% of revenue growth. Search Engine Optimization (SEO) is a vital online marketing technique. It not only aids search engine indexing but also enhances user experience. This long-term strategy drives organic traffic and elevates your site's search engine ranking.   Mistakes You Might Be Doing With Your Current SEO : Mistake #1: Wrong Keyword Optimization Picking the right keywords is crucial for search traffic and rankings. Opt for keywords that convert, not just bring traffic. For instance, "Affordable SEO Services for Business" might perform better than a broad term like "SEO Services." Mistake #2: Rushing SEO Results for New Sites SEO demands patience. Quick results are rare; it takes time to build quality content, engage users, and earn links. Significant results usually take about 6 months or more. Mistake #3: Neglecting Website Speed Website speed matters;

Digital Marketing Agency Vs. Freelancers: Which Is Better

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  When launching your business, you aimed to address consumer pain points. Yet, amidst business growth, your focus shifted. Instead of innovating, you spread thin, managing: Brand Promotion l Marketing Optimization l Product Innovation l Revenue Growth l Customer Experience Who's Who in the Digital Marketing Arena: A. Why not DIY Digital Marketing? Educating yourself on Digital Marketing is possible, but managing all tasks alone isn't feasible.   Outsourcing to experienced professionals who employ proven methods is crucial for your business's success. B. Freelancers: Helpful but Limited Freelancers aid in contingencies, like temporary resource gaps, but relying solely on them can hinder growth. C. Digital Marketing Agencies: The Multi-Talented Teams Agencies are committed teams with various roles. Supervisors interact with you, yet many unseen members contribute to campaign success.   Potential Pitfalls of Choosing the Wrong Digital Marketer: While correct choices yield bet