Digital Marketing Agency Vs. Freelancers: Which Is Better

 

When launching your business, you aimed to address consumer pain points. Yet, amidst business growth, your focus shifted. Instead of innovating, you spread thin, managing:

Brand Promotion

l Marketing Optimization

l Product Innovation

l Revenue Growth

l Customer Experience

Who's Who in the Digital Marketing Arena:

A. Why not DIY Digital Marketing?

Educating yourself on Digital Marketing is possible, but managing all tasks alone isn't feasible. Outsourcing to experienced professionals who employ proven methods is crucial for your business's success.

B. Freelancers: Helpful but Limited

Freelancers aid in contingencies, like temporary resource gaps, but relying solely on them can hinder growth.

C. Digital Marketing Agencies: The Multi-Talented Teams

Agencies are committed teams with various roles. Supervisors interact with you, yet many unseen members contribute to campaign success. 

Potential Pitfalls of Choosing the Wrong Digital Marketer:

While correct choices yield better profits, engagement, and traffic, the cost of wrong decisions is often underestimated. Effective marketing leads to a 36% higher customer retention rate and makes organizations 67% better at closing deals. False advertising can lead to brand rejection, even after adjustments.

Essential Business Factors:

Business owners consider several factors when deciding "Agency or Freelancer: Which is Suitable for Digital Marketing?"

1. Pricing:

l Freelancers cost less.

l Agencies charge more for a team of experts.

2. Time:

l Freelancers initiate quickly, but timelines may waver.

l Agencies maintain structured timelines, benefiting all business sizes.

3. Availability:

l Freelancers may vary in availability.

l Agencies maintain transparent availability schedules.

4. Team

l Freelancers lack the team's depth.

l Agencies possess specialists across departments.

5. Tools

l Freelancers often use outdated tools.

l Agencies adopt relevant paid tools.

6. Quality

l Freelancers may compromise quality due to limited opinions.

l Agencies have robust quality control processes.

7. Accountability

l Freelancers lack structured accountability.

l Agencies' teams are accountable at every level.

8. Management/Involvement

l Freelancers may demand substantial guidance.

l Agencies provide organized, expert-driven assistance.

9. Openness to Feedback

l Freelancers accept feedback, but testing can harm brands.

l Agencies follow proven strategies and consult.

10. Security (GDPR Compliance)

l Freelancers may lack GDPR awareness.

l Agencies often comply due to frequent consultations.

11. Capacity

l     Freelancers cater to specific needs.

l Agencies provide comprehensive resources.

12. Procedure Handling Capacity

l Freelancers may lack structured work procedures.

l Agencies are process-oriented.

13. Expertise

l Freelancers offer specialized expertise.

l Agencies provide diverse skills.

14. Age/Freshness

l Freelancers may not be up-to-date.

l Agencies have experts using current trends.

Business Myths and Clarifications:

l Agencies deliver higher ROI than freelancers.

l Agencies cater to small businesses too.

l An agency with 30+ employees is ideal.

l Digital marketing combines strategies.

l A combination of interns and tools isn't optimal.

l Successful digital marketing involves various activities.

l Content quality and strategy both matter.

l Campaign failure involves multiple factors.

Making the Right Choice:

To achieve business growth, delegate digital marketing to efficient entities.

Questions to ask:

l Industry Experience

l Bandwidth and Time

l Team Capacity

l Campaign Management Capability

l Long-Term Fit

Select the right digital marketer or agency to align with your 5-year growth plan. This decision will play a significant role in your business's journey toward success.