Google’s Bert Update - What You Need To Know
Google recently introduced the BERT update, a significant but somewhat unnoticed change. Many SEO providers worldwide, including those in Indore, are uncertain about its impact on content marketing and SEO. Google claims BERT will affect 1 in 10 queries and aims to improve the relevance of search results. What is Google’s BERT Update? BERT (Bidirectional Encoder Representations from Transformers) uses neural networks to enhance natural language processing in search results. It helps Google understand human communication patterns. Initially, it was live for English queries and later expanded to 70 languages. How Google BERT Will Work? BERT understands word nuances and context, particularly for longer, more conversational queries. It processes words before and after a term, improving context interpretation. For example, it can distinguish between "traveler to USA" and "U.S. citizen traveling to Canada." What Google Has to Say? Google aims to improve language understan...