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  Since Google Analytics 4 (GA4) was released a few months ago, there is still a lot of misunderstanding regarding the fundamental distinctions between GA4 and the earlier Universal Analytics. The measuring model that each uses is where Universal Analytics and GA4 diverge the most. A measurement technique based on sessions and pageviews is employed by Universal Analytics. A session is a collection of user engagements (hits) with a website that happen over a predetermined period of time. Multiple pageviews, events, and eCommerce purchases can occur throughout a same session. Google Analytics 4 employs a measurement methodology based on events and parameters in contrast, though. Any interaction can be recorded as an event, according to the underlying theory. As a result, GA4 events correspond to all Universal Analytics hit kinds. The elimination of monthly hit limits between Universal Analytics and GA4 is another notable distinction. The monthly cap for Universal Analytics' ...

For all of your measurement requirements, both now and in the future, Google Analytics 4 is completely prepared. On July 1, 2023, all regular Universal Analytics sites will stop accepting new hits. On October 1, 2023, 360 Universal Analytics properties will stop processing new hits. Complete setting up your Google Analytics 4 property to benefit from measurement continuity, automated insights about the customer path, and simple activation to increase marketing ROI. You can start reading reports and using Analytics data in your Google Ads account after your Google Analytics 4 property setup is complete. Sign in to Google Ads to get all of Google Analytics 4's features in full.