What does a content marketing agency do?
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A content marketing agency is a company that specializes in creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing agencies typically offer a range of services that can include: Content strategy development: Developing a content marketing strategy that aligns with the client's goals and objectives. . Content creation: Developing different types of content such as blog posts, social media posts, videos, infographics, podcasts, etc. . Content distribution: Promoting content through various channels, such as social media, email, and paid advertising. Analytics and reporting: Measuring and analyzing the performance of content and reporting the results to the client. Content optimization: Improving existing content to make it more effective and relevant. SEO: Incorporating search engine optimization (SEO) best practices into the content to improv...