5 Top Google Ads Mistakes Crushing Your Success

Did You Know?

Not using the right Google Ads approach might result in losing 83% of online orders and missing out on 51% of revenue growth. As a business owner, lacking online orders and calls is a concern. Taking strategic steps to generate revenue becomes essential.

Google ads mistakes to avoid:

Mistake #1: Incorrect Keyword Matches

Choosing excellent PPC keywords isn't enough; proper deployment matters. Match types impact who sees your ads and influence sales.

Mistake #2: Neglecting Ad Extensions and Ad Copy

Enhance your ad impact with extensions like sitelink, call, and location. Well-crafted ad extensions improve click rates and user experience on your landing page.

Mistake #3: Ignoring Profit Margins and Conversions

Track conversions and profit margins for improved revenue, not just short-term profit. Understanding your expected returns and conversion rates helps optimize spending.

Mistake #4: Overlooking Negative Keywords

Incorporating negative keywords enhances targeting, lowers costs, and boosts ROI. Quality scores can also improve, leading to better ad performance.

Mistake #5: Neglecting Quality Score

Google's Quality Score reflects ad relevance to user searches. It determines eligibility for auctions and ad rank, crucial for budget-conscious advertisers.

For effective strategies to achieve your business goals, consider EvenDigit. With over 10 years of digital marketing experience and a success rate of 97%, our team of 40+ experts creates impactful ad campaigns tailored to your audience.