10 Holiday Marketing Ideas To Increase Online Sales

The holiday season is here, and with it comes flash sales, custom packaging, discounts, and free shipping. This is a golden opportunity for both marketers and holiday enthusiasts. E-commerce stores and online marketers can capitalize on this season which starts from October and lasts until December, where online shopping, research, and spending increase significantly.

Key Holiday Retail Stats:
  •  In 2018, holiday retail sales surpassed $1 trillion.
  •  The average American shopper spent $846 million on gifts in 2018.
  •  E-commerce played a massive role with spending reaching $123.73 million.
Impactful Online Marketing Stats:
  •  880 percent of shoppers are influenced by the internet, especially search engines.
  •  76 percent of online shoppers change their minds about purchasing after online research.
  •  64 percent of smartphone shoppers conduct mobile searches before visiting stores.
  •  68 percent of shoppers turn to YouTube for purchase decisions.
  •  Bid prices increase by 140 percent during holidays.
Top 10 Holiday Marketing Ideas:

    1. Cross-sell and up-sell to win customers.
    2. Make shopping a stress-free experience.
    3. Offer free rewards like coupons and free shipping.
    4. Evoke emotions in your shoppers with tailored content.
    5. Embrace video marketing for engagement.
    6. Provide an in-person showroom experience online.
    7. Engage customers with well-timed emails.
    8. Retarget interested customers to complete purchases.
    9. Strengthen your online identity to support your brand.
    10. Optimize for mobile, as mobile searches are crucial.

        Prepare early for a successful holiday marketing campaign and leverage these ideas to boost your sales.

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