Full Services Email Marketing: A Customer Engagement Workhorse

 Although there have never been more options for consumers to interact with brands, most of them still favor the tried-and-true method of email marketing. Given the popularity of social media, SMS text messaging, and push notifications, it might make sense to give email less importance as a medium for engagement. However, recent studies indicate that would be a grave error.

The best direct response marketing strategy is email marketing. Users are more likely to open their hands to learn about the newest items, sales, and customized offers based on their past purchase history because they actively chose to hear from you by raising their hands.

Even while not every consumer in the world has a social media account, you can bet they all have an email address. Email is still highly valued among internet users, whether you're attempting to reengage with your existing clientele or attract new ones. Even in developing nations with sparse availability of dependable internet infrastructure, email remains the primary method of communication. Global email usage stood at 3.9 billion users in 2019 and is predicted to increase to 4.3 billion people by 2024.