Questions to ask your ppc agency
A PPC agency is a huge commitment to oversee your paid advertising strategy. On a platform like Google Ads, anyone can run ads, but you're searching for an agency because you want to maximize the return on your PPC expenditure.
Additionally, you should be aware
of who will be in charge of monitoring your account and carrying out important
tasks, such as campaign optimization and bid settings in addition to keyword
and ad text research. Are these responsibilities being carried out internally
by seasoned PPC experts, or will some of these tasks be delegated to junior
staff and contracted out to independent contractors?
You should also be aware of who
your point of contact is. If you get in touch, do you speak to department
managers, PPC marketers, etc., or is there a dedicated account manager you can
reach out to at any time?
You shouldn't need to spend a lot
of time on the phone with an agency, but you do want one that regularly checks
in to make sure your PPC strategy is helping you achieve your company
objectives.
Although PPC success is
complicated, your agency should be able to provide concrete data to show
outcomes. They have a duty to clarify which KPIs and indicators support your
objectives and demonstrate success or failure. This enables you to easily
evaluate performance, evaluate results, and understand how things develop over
time by looking at reports.
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