What is an website health check?

 An SEO audit is the process of determining how well your website complies with best practises; it is the first stage in developing a measurable implementation strategy.

The goal of the audit is to find as many foundational faults as possible that affect organic search performance. The SEO audit will reveal the following:

  • SEO concerns of a technical nature
  • Issues with the structure of the website
  • Issues with on-page SEO
  • Off-site issues that could arise
  • Problems with the user experience
  • Gaps in content and opportunity
  • Competitive market intelligence

An audit is a routine practice that should be carried out on a regular basis; it's akin to a "health check" for your website.

An audit should, first and foremost, be thorough. It should include both structural and content elements that influence your SEO visibility. It should provide you a "broad picture" of what's going on in your current situation. Any missing parts could lead to inappropriate or unneeded recommendations.

Your audit should be simple to comprehend. You should be able to connect the dots as a business owner to see how SEO issues are influencing your online priorities, goals, or earnings. Any and all suggestions should be clearly linked to your overall business goals.

Finally, the advice from your SEO audit should be actionable. There should be a clear path to completion; each recommendation should be prioritized, with predicted impact and effort connected with it. Any SEO audit's output should accurately convey



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