15 Questions To Ask Your PPC Agency

 Choosing a PPC management company to handle your paid advertising strategy is a huge step. On a platform like Google Ads, anyone can run ads, but you're looking for an agency because you want the best return on your PPC expenditure.

You shouldn't need to talk on the phone often if you have enough reporting and email exchanges, but you do want an agency that checks in on a regular basis to make sure your PPC strategy is helping you achieve your business objectives.

Get an overview of the reporting you'll receive and how it'll be presented to you before you select an agency. They should be able to explain the data points you'll be given and what they mean in terms of performance - for example, what the impression share metric means in terms of search visibility.

PPC companies get a lot of data from platforms like Google Ads, but there's also a lot of external data available to them. The modern consumer journey is more complicated than ever before, yet big data helps us to fully comprehend it.



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