Choosing a PPC Agency - Questions to Ask
Finding the correct agency to manage your PPC marketing campaigns is comparable to hiring an internal employee: you'll want to ask a number of questions to assist you better grasp what they're about, in addition to reviewing their background and reputation.
You want to know what your PPC agency is doing on a daily basis to manage your account. Ad performance
fluctuates from hour to hour, thus regular optimization is required to maximize
ROI. Although no agency can handle your account 24 hours a day, you should be
aware of the steps they take every day to achieve the best outcomes possible.
Get an overview of the reporting
you'll receive and how it'll be presented to you before you select an agency.
They should be able to explain the data points you'll be given and what they
mean in terms of performance - for example, what the impression share metric
means in terms of search visibility.
When speaking with agencies,
inquire about how they handle wasted money and try to gather specifics. Learn
about bid modifications, targeting, automation, and other strategies for
getting the most bang for your buck.
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